5 Business Objectives

1. Profit Maximization

Danske makes £67m pre-tax profit in NI

Danske Bank in Northern Ireland made a pre-tax profit of £67m in the first nine months of 2018.

That compares to a £80m profit during the same period in 2017.

Turnover in the nine months was £175m, compared to £169m during the same period in 2017.

Chief Executive Kevin Kingston said the bank continues to make “good progress”, with mortgage lending up 29% year-on-year.


2. Corporate Social Responsibility

Waitrose bans sale of high-caffeine energy drinks to under-16s

The British Soft Drinks Association said energy drinks had been “deemed safe” by regulators but that they were not marketed or promoted to under-16s.

UK youngsters are among the highest consumers of energy drinks in Europe, according to researchers from Fuse, the Centre for Translational Research in Public Health, who in December urged the government to restrict their sale to under-16s.

Waitrose said its decision was based on existing industry labelling guidelines, requiring any soft drink with more than 150mg of caffeine per litre to carry a high-caffeine content warning and state it is not recommended for children.


3. Increase Market Share

Hutchison to buy Orange Austria as it seeks expansion

Hong Kong’s Hutchison 3G has agreed to buy Orange Austria in a bid to expand it presence and boost its market share in the country.

The deal is expected to make Hutchison, which already operates in Austria under the name ‘3’, the third-largest mobile phone operator the country.


4. Survival

What’s gone wrong at Victoria’s Secret?

The company is facing declining sales, a rising number of competitors and suggestions that the brand – long a byword for mass-market lingerie in the US – is out of step with fashion.

On Monday, shares in Victoria’s Secret’s parent company L Brands fell 5% in after-hours trade following its latest results, which showed another decline in sales at the lingerie chain. The share price has fallen more than 40% over the past 12 months.

Victoria’s Secret’s scale meant it has been slow to respond to some fashions, such as demand for bralettes and triangle bras, categories where sell-outs have increased more than 100% in the last three months, according to analytics firm Edited.

“Most major companies go through this,” said Ms Smith of Mintel. “I think they’ll bounce back.”


5. Revenue Maximization

Huda Kattan: The face that launched a billion-dollar beauty empire

The app gave her access to people from all over the world. Her videos started to go viral and her followers multiplied. She has over 26 million on Instagram today.

Huda is an early example of this new generation of “influencers.” As Olivia Phillips, the digital editor of Grazia Middle East, explains, not only has she introduced cult beauty products but she has also been an inspiration to the region’s businesswomen and young girls alike.


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