Aims of Business

Corporate Social Responsibility:

Costa Coffee recently made a bold commitment to recycle the equivalent of its entire annual sales of takeaway cups – at a financial cost to the business.

Costa Coffee uses new packaging to reaffirm CSR commitments

Already appearing in stores across the country, the new packaging has been designed to use fewer resources, saving over 18 tonnes of paper annually. This initiative is part of the company’s drive to achieve zero waste to landfill operations by 2017.


Market Share:

Apple gains market share in the US on the back of its iPhone 8 models

In the US, Apple’s OS saw a significant increase in market share, reaching 38.7% in Q2 2018, 5.9% more than the same quarter last year. 1.2% of that came from Windows’ market share, the other 4.7% from Android.


Revenue Maximization:

Hotelogix, a leader in cloud-based Property Management System has announced the integration of its PMS with Beonprice, a leading provider of revenue optimization solution based on Artificial Intelligence to hotels. This strategic integration is designed to help hotels leverage business insights to price their rooms better and achieve improved profitability.



THE United State’s number one lingerie brand Victoria’s Secret is in severe strife as financial reports show the company’s popularity is not being reflected in sales.

Victoria’s Secret annual fashion show is a fashion event that is unparalleled in the world of e-commerce.

It features the biggest models and has successfully branded itself as an model of empowerment for viewers and the models involved. This is despite it being a lingerie parade in the service of selling stuff. So bravo.

Yet the brand appears unable to convert the televised event into profitable and consistent sales on a retail level.


Profits Maximization:

Porsche has a plan to boost its operating profit by 6 billion euros ($6.8 billion) over the next eight years by streamlining its operations among increased spending on the development and production of electric vehicles, according to a report from Bloomberg.


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