Great business aims that you should know


Market Share


  • A British analyst firm posts Q1 2018 results of the European smartphone industry.
  • The results show Xiaomi’s European market share growing by over 1,000 percent.
  • Global Smartphone Market share Q1 2018; Xiaomi posts 129% growth

Because Xiaomi is not a public company, it does not need to make huge profit to pleasant the stakeholders. Therefore, Xiaomi can lower the price and becomes epically competitive. The current main objective of Xiaomi is to increase the market share and it succeeds in the first quarter of 2018.  Now it has epic sales, both phones and other electrical devices, not only in Chinese market, but also in countries all over the World. 

Profit maximization


-Latest Strategy Analytics data shows Apple captured record 91% of smartphone industry profits during Q3

-The report estimates that the mobile industry took in operating profits $9.4 billion during the quarter

Apple’s ability to maximize pricing and minimize production cost is hugely impressive and the iPhone continues to generate monster profits.

Passing the years, due to the huge success in the release of iPhone series, after 2010, Apple has gained exceeding brand image, royalty and market share. Because of that, Apple has less need to lower the price and gain market share, so it focus on profit making. Additionally, the Apple’s shareholders require an optimal budget so Apple cannot afford to make iPhone less profitable.

Corporate Social Responsibility

Big companies nowadays, when business growth is not the prior goal, contribute to sustainable development by delivering economic, social and environmental benefits for all stakeholders.


-Microsoft on The World’s Most Ethical Companies list 5 years in a row

Microsoft has been selected as one of the world’s most ethical companies by the Ethisphere Institute, an organization dedicated to “defining and advancing the standards of ethical business practices.”

Microsoft lands on list of world's most ethical companies

“At Microsoft, trust and integrity are core to our values and critical to our success. We’re passionate about applying the power of technology to improve our world, and that starts with doing business in a way that builds and maintains trust with our customers,” said Microsoft President Brad Smith. “Microsoft is honored to be named once again to the World’s Most Ethical Companies by Ethisphere because it reflects our passion to make a lasting impact on the world around us.”

This is very crucial because, as long as Microsoft has been the biggest company dominating the digital market for so long, monopolizing the market might affect the technological development. Thankfully, Microsoft is being passionate and keeps employing newer updates on the systems and also contributes on making a better user experiences. Products such as Microsoft Office 365 and newer versions of Windows operating system help to achieve that quality study and work experiences.

Leave a Reply